About StarFire Productions
Our Story

About Maya Hayes& StarFire Productions

For more than 40 years, StarFire Productions has been dedicated to developing performers, inspiring communities, and creating opportunities for aspiring dancers and entertainers around the world.

Maya Hayes — Founder of StarFire Productions

Founder

Maya Hayes

StarFire Productions

Mississippi → Texas → Africa
The Journey

40+ Years ofExcellence

Founded by Maya Hayes, StarFire Productions began in Mississippi when Maya opened her very first dance studio at just 15 years old. Encouraged by her mother to help support performing arts programs within the Jackson Public School System, Maya quickly became one of the most recognized dance and drill team instructors in the region — teaching middle school, high school, collegiate dance squads, marching bands, and cheerleading teams throughout Mississippi.

At age 17, Maya's professional entertainment career began when she was selected to dance backup for the legendary James Brown. From there, her career expanded nationally and internationally as she performed alongside some of the music industry's biggest names including Earth, Wind & Fire, Mystikal, Mýa, and Jessica Simpson while attending Jackson State University.

In 1996, Maya entered the world of professional sports entertainment, joining the National Basketball Association during three championship seasons under Michael Jordan. Soon after, she earned a place as a Dallas Cowboys Cheerleader — famously known as America's Sweethearts of the National Football League.

Maya later returned to the NBA as a member of the Dallas Mavericks dance organization, where she also served as a choreographer for four years. In 2015, she expanded into Arena Football entertainment, becoming one of the industry's most sought-after entertainment coordinators and choreographers.

Today, she continues to lead and mentor performers across Texas while preparing aspiring professionals for opportunities at the collegiate and professional levels. Through StarFire Productions, more than 25 dancers and cheerleaders have gone on to perform in the NFL, NBA, NHL, MLB, and other professional organizations.

Career Highlights

A Legacy of Firsts

15Years Old

First Dance Studio

Maya opened her very first dance studio in Mississippi, quickly becoming one of the most recognized drill team instructors in the region.

17Years Old

James Brown

Maya's professional entertainment career launched when she was selected to dance backup for the legendary James Brown.

1996Year

NBA — Michael Jordan Era

Maya joined the National Basketball Association, performing during three championship seasons under Michael Jordan.

NFLCareer

Dallas Cowboys Cheerleaders

Maya earned a place as a Dallas Cowboys Cheerleader — famously known as America's Sweethearts of the NFL.

NBAReturn

Dallas Mavericks

Returned to the NBA as a member of the Dallas Mavericks dance organization and served as choreographer for four years.

2015Year

Arena Football

Expanded into Arena Football entertainment, becoming one of the industry's most sought-after entertainment coordinators.

2021Year

StarFire Africa

Opened StarFire Productions Africa in Accra, partnering with the Confederation of African Football to develop performance opportunities across West Africa.

Leadership & Impact

Beyond thePerformance Floor

Beyond performance and choreography, Maya is deeply committed to leadership and mentorship within the sports and entertainment industry. She currently serves in her sixth season on the NFL Alumni Association Dallas Chapter Board of Directors and is the Founder and President of the NBA Alumni Dancers Association.

Continuing her vision of global arts education, Maya opened StarFire Productions Africa in Accra in 2021. The academy has proudly partnered with the Confederation of African Football to help develop performance and entertainment opportunities throughout West Africa, with plans for future expansion across the continent.

NFL Alumni Board

6th season, Dallas Chapter

NBA Alumni Dancers

Founder & President

StarFire Africa

Accra, Ghana — Est. 2021

25+ Pros Developed

NFL, NBA, NHL, MLB alumni

The Mission

Today, Maya Hayes remains passionate about helping every student, dancer, and performer discover their confidence, purpose, and path to success.

"Inspire greatness, build leaders, and help dreams become reality."

— Maya Hayes, Founder

The Experience

Built for Champions

Expert Choreography

Routines crafted for competition, sideline performance, and showcase events at every level.

Athlete Development

Holistic training covering technique, strength, flexibility, and performance confidence.

Proven Results

25+ athletes have gone on to perform in the NFL, NBA, NHL, MLB, and other professional organizations.

Ready to Train?

Explore our programs or book a private session today.